Hey fellow artists and designers, welcome to a journey into the world of email marketing with Shopify! If you've been pondering which platform aligns with your creative path, you're in for a treat with this blog post.
This year, I achieved something that fills me with pride – diving into the realm of email marketing. Turns out, it's not as daunting as I once believed. I wrestled with procrastination, unsure of what to write in newsletters and overwhelmed by terms like automation and templates.
But before we plunge into the intricacies, let's chat about why Shopify is a game-changer for us artists and designers. Personally, I've been riding the Shopify wave for two years, and I'm absolutely smitten, especially with the continuous stream of new features making my creative journey smoother.
Here's why artists and designers swear by Shopify:
- You desire a beautiful, professional website for your online presence.
- You plan to peddle your art through e-commerce or digital products.
- Aesthetics matter, and you want a stunning platform to showcase your creations.
- Speed and security are non-negotiable for your website.
- You crave an arsenal of tools to enhance both your site and your artistic self.
- Growing your email list with 10,000 free emails each month sounds like a dream.
- A blog with a writing tool to boost audience engagement and drive traffic to your shop? Absolutely!
If a feature-packed store for your creative business is what you're after, Shopify is your match. However, if a shop isn't on your horizon, let's talk pricing. The basic Shopify plan will set you back 39eu/month.
Another important consideration is that displaying your portfolio directly on a Shopify website isn't supported. However, you have a workaround available by using Canva.com. Create your portfolio on Canva and then share it as a link. You can easily add this link to showcase your portfolio on your Shopify website.
But oh, the perks are worth it – an AI writing tool, free email marketing, seamless integration with print-on-demand companies, and a treasure trove of applications to amplify your audience growth.
Now, let's shift our focus to the heart of the matter – email marketing.
Learning Email Marketing:
- Convince yourself that this is a skill worth acquiring.
- Dive into the basics of email marketing terms.
- Subscribe to fellow artists or designers to glean insights into their email writing styles, covering studio updates, recent projects, freebies, and useful resources.
Integration with Shopify Email Application:
- Head over to the Shopify App Store and seamlessly integrate the Shopify email application.
Crafting Your First Email with Shopify:
So, you're ready to dip your toes into the world of email marketing using Shopify. Here's a step-by-step guide to help you compose that all-important inaugural email:
Define Your Objective: Define the purpose of your email. Are you unveiling a new collection, offering a sneak peek into your creative process, or perhaps, like me, announcing a weekly blog post and providing an exclusive look inside the studio that isn't shared elsewhere? Whatever your objective, clarity remains paramount. Looking ahead to 2024, my plan is to incorporate more project tips into my weekly emails.
Choose Your Audience: Segment your audience based on their interests or past interactions; this tailored approach ensures your message is more relevant and engaging. I frequently utilize the "blog readers" segment for my weekly emails. Beneath each blog post, a small sign-up box invites readers to subscribe and become part of this specific segment. In addition to this, I've created other segments, such as those interested in my classes or clients intrigued by my works. This segmentation strategy allows me to personalize my communication and provide content that resonates with each group's unique preferences and interests.
Craft a Captivating Subject Line: Your subject line is the gateway to your email. Make it intriguing, concise, and compelling enough to entice recipients to open your email.
Create Engaging Content:
Crafting captivating content is key to keeping your audience hooked. Whether you're narrating the story behind your latest masterpiece, promoting an exclusive event, or extending a special promotion, it's crucial that your content aligns seamlessly with your goals and strikes a chord with your audience.
Beyond showcasing your artistic endeavors, consider sharing insights from your personal learning experiences that could benefit your audience or offer a glimpse into your life. Unveil what inspires you to work, infusing your emails with positive vibes that can uplift and resonate with your readers. By doing so, you not only share your creative journey but also aim to impart valuable lessons and spread the infectious positivity that fuels your passion.
Design the Email:
Crafting visually appealing emails is a breeze with Shopify's intuitive tools. Explore the array of templates available in Shopify emails, allowing you to choose designs that resonate with your audience. Additionally, you can personalize your emails by designing your own template and infusing it with your unique voice for future use.
Take advantage of Shopify's email tools to seamlessly design your template. Alternatively, you can use Canva.com to create visually stunning designs, save them as images, and effortlessly integrate them into your emails. While both options are viable, designing your email directly on Shopify lends a harmonious look to your communication.
Ensure your email incorporates compelling visuals, features a clear call-to-action, and guarantees mobile responsiveness for a seamless experience across various devices. By paying attention to these design elements, you not only capture your audience's attention but also enhance their overall engagement with your content.
Personalize and Test: Personalization can significantly boost engagement. Test your email before sending it to ensure everything looks perfect.
Schedule and Send: Hit that send button! Choose the best time to reach your audience and let your creation fly into their inboxes.
Congratulations! You've taken the first step into the vast landscape of email marketing, specifically tailored for artists and designers using Shopify in 2024. For me, email marketing is a journey of creativity, connection, and consistency.
With Shopify's array of tools and your creative prowess, the potential to forge deeper connections with your audience, showcase your artistry, and drive business growth is within reach. Keep experimenting, learning, and refining your strategies based on insights and feedback.
As you embark on this exciting journey, never forget the value of authenticity. Your unique voice and creative perspective are your greatest assets in building meaningful relationships with your audience.
So, here's to unleashing your artistic brilliance through the power of email marketing on Shopify. Embrace the journey, and may your inbox be filled with success stories, engagement, and artistic triumphs!